Investor Relations has evolved. What was previously formulaic and rote has become dynamic and nuanced.

​IR is an art, not a science. IR is the psychology of investor and shareholder sentiment, mood, biases and predilections. It is the behavioral finance of analyst forecasts. It is the underlying dynamic of markets and volatility.

IR is communications. It's brand identity and brand messaging. It's mindshare and the strategic, targeted dissemination of corporate passion and potential.

IR is relationships. Institutional, high net worth, family office, sovereign wealth and pension funds.

High Impact IR can be the difference between market outperformance or underperformance. Between thriving, or obsolescence.